There’s only one cast-iron way to ‘opt out’ of the new Terms, don’t use Facebook.
With this policy, as soon as you sign in to Facebook, you’ve accepted the new terms, which means Facebook will scan how you surf the internet (outside Facebook) and which mobile apps you use, in order to ‘target’ advertising in your feed.
Also if you tell Facebook where you are (by using the Nearby Friends feature in the app, for instance), the site will target recommendations of local bars and restaurants to you.
Facebook announced that they have only come into force in Europe today and that if you are logged in to Facebook on your phone, or in your internet browser, the network will automatically track sites you visit, what you do there, and what you do within apps on your phone.
Facebook now also offers a ‘Privacy Basics‘ page to help you keep track of the site’s privacy policies, and what adverts you see.
However, one can block some of this tracking using add-ons such as Adblock Plus, but the safest thing is to stay logged out of Facebook if you want to avoid being tracked. If you don’t, you will see adverts based on what you have done .
Users can also limit this sort of ad-tracking by cleaning out your browser’s cookies regularly, and by ensuring your privacy settings on Facebook are set to maximum, but, the safest thing is to not use Facebook.
The new terms were supposed to launch on January 1, but were delayed after user complaints, according to a report from Adblock Plus.