Barber Launches Britain’s First Black Owned Grooming Brand


Entrepreneur Aaron Wallace has launched Britain’s very first black owned grooming brand, specifically tailored to black men.
After opening his Croydon based barbershop Shear and Shine in 2014, Aaron felt that there was something missing within the grooming market.
He says:

“I always felt that black men were overlooked in this area and with male grooming becoming more and more important, I saw an opportunity to serve my community.
Through Shear and Shine Grooming, I want to provide everyday solutions to grooming problems that I know us men often face”

Afro-Caribbean skin and hair is notoriously known for having its own set of common problems that require different treatments to its European counterparts.
While there are limited solutions available in the market for black men, Aaron feels that too often there is a lack in diversity and choice. This is why he is determined to become a market leader and has spent over a year researching and developing the Shear and Shine grooming range.

“I want Shear and Shine Grooming to be the first thing black men think of when it comes to looking good, when it comes to quality products and when it comes to excellent customer service.”

Shear and Shine Grooming Products are available to purchase at, the Shear and Shine barbershop and will soon become available in selected retailers in London.
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